Ross Rubin is the founder and principal analyst at Reticle Research. Ross has been an industry analyst focusing on innovation in the technology, media and telecom markets since 1996 and specializes in research product development. Prior to founding Reticle Research, he was executive director and principal analyst at The NPD Group, where he provided analysis on a wide range of technology topics and launched research products spanning devices, access and content.

Prior to NPD, he founded and developed the consumer access and technology service at Jupiter Research (acquired by Forrester Research), where he served as vice president and chief research fellow. He has also held analyst positions at App Annie and eMarketer. He has written hundreds of articles and columns for publications such as ZDNet, CNET, Engadget, ABCNews.com, Fast Company, Inc., VentureBeat and TechCrunch. He is a graduate of Cornell University and lives in New York City.

DuBravac is a well-regarded futurist and trendcaster who writes frequently on disruptive technological shifts. He advises companies and C-level executives on market opportunities and industry strategy. He is president and founder of Astra Insights which provides consulting, research and advisory services to CxOs on a myriad of topics including digital transformation strategies, business model disruptions, the pace of technological change and overcoming myopic thinking. For over a dozen years DuBravac served as chief economist for the Consumer Technology Association (CTA), the U.S. trade association representing more than 2,000 consumer tech companies and owner and producer of CES.

Dr. Shawn DuBravac is author of the New York Times Best Seller Digital Destiny: How the New Age of Data Will Transform the Way We Work, Live, and Communicate (Regnery, 2015), which explores how the world’s mass adoption of digital technologies portends the beginning of a new era for humanity in the realms of business, healthcare, finance, transportation and culture.